Natracare • Influencer Marketing
From 35 Creators to 1M+ Impressions
Natracare, the first certified compostable period care brand, launched year two of its #BeKind campaign to promote kindness toward bodies and the planet.
myWHY Agency led the initiative, encouraging consumers to commit to plastic-free purchases for 30 days through a multi-channel campaign.
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Results & Impact
- PR: Reached over 300 billion people with mentions in notable publications.
- Paid Ads: Reached 76,952 people with a CTR of 2.40%.
- Influencer Impact: Collaborated with 35 influencers, generating over 1M impressions.
- Social Media Growth: Gained 2,610 new Instagram followers.
The Opportunity
The Opportunity
The primary goal was to expand Natracare’s brand awareness in North America, including:
myWHY Agency focused on:
myWHY Agency focused on:
- Influencer Engagement: Expanded the network to 35 influencers aligned with sustainability, sharing content during key awareness moments.
- PR Initiatives: Leveraged significant dates and a partnership with MADE SAFE to increase visibility.
- Brand Video: Created a compelling video to amplify Natracare’s mission, shared across social media and as paid ads.
- Newsletter Launch: Introduced a North American newsletter to boost engagement.
