From press features and agency updates to personal milestones and professional wins, New & Noteworthy is a collection of moments we’re proud of — shaped by the people and perspectives that make up myWHY.

A snapshot of what’s happening at myWHY Agency

I had the chance to contribute to PRWeek’s piece on AI in PR and communications. The conversation explored how AI is moving from pilot projects to board-level priorities and how agencies can use it intentionally to strengthen work. For my team at myWHY Agency, Inc., that means deepening measurement, understanding impact more clearly, streamlining workflows, and supporting smarter decisions—all while keeping human connection at the center.

The article also looks ahead to 2026, including the midterm elections and what I see as a wave of reconnection work: campaigns that help rebuild trust, optimism, and shared meaning in a time when people are seeking it most.

I would love to hear from others in the industry. How are you thinking about AI in your work? How do you see it shaping campaigns and conversations in the year ahead?

Read the full article for perspectives from other PR leaders.

Laura Bissett & Emerald-Jane Hunter

It’s no surprise that the face of the U.S. consumer is growing more diverse year by year. With that in mind, the food industry and CPG (consumer packaged goods) suppliers are increasingly feeling the pressure to brand and market more diversity solutions and food inclusion efforts, especially since diversity is trending, not only for traditional...

This is the year of holding businesses accountable.

Corporate social responsibility is nothing new, but in today’s climate the concept is being reintroduced as a need for all businesses. For many years, businesses were able to keep “work” and “play” separate—and get away with it. However, the past 12-plus months have taught us that consumers want more out of corporations...

For example, Emerald-Jane Hunter, founder of MyWhy Agency, captures the struggle when stating, “Technology is the reality of our world, and, the ability to use it to schedule meetings and to manage workflow is a huge lift for smaller businesses…

Some wins mean more than a trophy.

At the 2025 Golden Trumpet Awards by @publicityclubofchicago, our own Laura Bissett was honored as one of the 30 Under 30 — recognized for her creativity, impact, and leadership in shaping the future of PR.

This moment isn’t just about an award. It’s about what’s possible when purpose-driven work meets a team that believes in elevating every story.

We’re endlessly proud — and grateful — to have Laura driving that vision forward with us.

Huge congratulations to our very own Dayna Simms for being named to Ragan's Top Women in Marketing Awards, Class of 2025 in the Team Leaders category! 

Dayna, your leadership, creativity, and dedication to our clients inspire us every single day. This recognition is so well-deserved, and we couldn’t be prouder to have you leading the way at myWHY Agency.