From Pins to Purchase: Visual Strategy in Action

MadeGood Foods • PR/Media Relations

Over $200M in Publicity Value Over
400MM Media Impressions Over
300 Media Placements

MadeGood was going through a major growth phase, but wasn’t garnering the brand awareness they wanted in the United States marketplace.

They wanted bigger, more impactful consumer awareness and engagement with their brand in the prior to the introduction of their new line of soft baked cookies, granola bars and minis.

After completing a competitor analysis, we were armed with a clear sense of where MadeGood stands against the competition. We used this insight to guide and craft a unique strategy and plan in targeting traditional media, online & print as well as influencers. Our success in 2018 earned us the honor of being named MadeGood’s Agency of Record for North America for 2019 (social media, PR, Influencer Marketing, Content Marketing)